5 Tips To Master The Art Of Content Writing

[amazon_textlink asin=’0123859301′ text=’Content writing‘ template=’ProductLink’ store=’ikhanmaddy-20′ marketplace=’US’ link_id=’7b9524fa-5108-11e8-a2cf-f54695373778′] is not a difficult job. If you are familiar with your target audience, you are already half way to creating great content. But as easy as it is to create great content, it can be easier to get lost while creating the right content. It’s easy to wander around when you are working with words.

If you don’t want to get lost and are looking to master the [amazon_textlink asin=’0321794435′ text=’art of content writing‘ template=’ProductLink’ store=’ikhanmaddy-20′ marketplace=’US’ link_id=’9043f145-5108-11e8-a5ae-6bcc65e396a1′], then consider these five tips. These tips will help you stay on track and churn out awesome content for your target audience.

content writing skills

Research and Answer Questions Already Asked by your Audience

When starting out with your content, it is best to stick to the basic questions that your targeted customers are asking. Some of the best content pieces I have come across weren’t unique. They just answered the obvious questions that were there in the mind of the customers. There is a reason why the ever famous and reliable How To’s work wonders with Google’s ranking algorithm.

You need to figure out these questions and the kind of audience you are catering. Usually, questions depend on the type of business and the industry you are serving. Identifying what your customers like to read is easier if you have built the right customer profiles and matched them to your business goals. You can do a brainstorming session within your company and figure out what your customers are looking for, for example:

  • What answers is your target audience seeking?
  • What is their online search behavior?
  • What are they searching for?
  • What are the FAQ’s asked by your customers?
  • What are they talking about on social media?

Once you have a road-map drawn, you can start writing a series of content pieces that will answer all the questions. This will be the content that is going to come up in SERP’s, get shares on social media and will create a buzz around your business. You can start searching for the questions on Quora. Look into the Twitter trends or follow your preferred hashtags. You can also search the trends using Google Trends. The idea is to find out what your audience is looking to read.

Don’t go Overboard with the Tone

Going overboard with the language of your content can prove to be counter intuitive. Almost all content writers love showing off how much good they are with vocabulary, buzzwords and jargon. But, this will not help you.

In fact, the more difficult language that you are going to use as compared to the one your customers use, the more detached you will get from them. As a result, your content would become less accessible to your target audience.

Try and figure out the words your target customers use in communicating about the industry. Use those words in your content. Use them in your headlines and paragraphs, to all the way down to your conclusion.

This practice is also beneficial from [amazon_textlink asin=’1491948965′ text=’SEO‘ template=’ProductLink’ store=’ikhanmaddy-20′ marketplace=’US’ link_id=’2b60bc27-510b-11e8-8b18-fb1894466f8b’] perspective as well. It sends a clear message to search engines that your content is related to the keywords searched by your target audience.

Seek Attention with Your Content 

When you are producing content, think of it as means of doing trade. It is like a barter system, where you give something of value to get value in exchange. With content, you are asking the audience to give attention to your brand. If you are looking for attention through your content, you need to put value into your content.

You need to ensure that your content is engaging and seeking the right kind of attention from your readers. If your readers are coming in to your blog and moving away from your website, then you need to look into this issue on priority basis. Maybe your website is slow. Maybe it is not attractive looking or maybe, you are writing the wrong form of content for your target audience. Provide value to your readers to get value in return.

But remember: The value provided by your content needs to be separate from the sales pitch about your products.

Make Your Content Easy to Skim

A common notion about content is that it is not read anymore. To an extent, this is not true. People do not read in depth like they used to before. There is a lot of information overload nowadays as compared to previous years. People have more choices to read, listen and watch then they have ever had today.

With the increasing content, readers have also adjusted their reading habits. They usually skim through the entire piece and figure out what part is worth reading. Now this is where the copy writing skills of a good content writer come in to play. You have to craft the right headings, with reasonable paragraphs, and the right bullet points to keep the reader engaged in your content. This would ensure that the idea of your content piece is communicated to the reader, even if they skim it through.

Leave The Reader Coming Back For More

Finally, it is important to leave room for conversation open. Yes, it is important that you answer the questions your readers have on their minds, but at the same time, you should let them have the last word on the topic. You want to have the readers engage with your content, ask the right questions, provide feedback, and come back to you for more content on the topic of discussion.

Do not take all the air out of your topic of discussion. Leave the readers with curiosity so that they come back to you for curbing it. Always leave a room for the conversation to continue.

Final (Bonus) Tip:

Keep experimenting. You cannot hit the jackpot with your very first content piece. Okay, maybe you can if luck is on your side but that is rarity. Keep using different styles and forms of content. Mix and stir different combinations and see what works for you and your audience. Integrate analytics from the very beginning so that you do not lose out on crucial user data.

Wrap Up

I have been in this field from quite sometime now and I am still an amateur. You can imagine the amount of practice and hard work the field of content writing requires. It took me many domains and hosting accounts to get to this place where I am now. Experimenting is the key to success. These tips are only some of the tips that I have come across during my short career. These tips can give you a head start to mastering the art of content writing. These are only 5 tips on how to master the art of content writing and I am sure there are many.

What tips do you have in mind? What have you been taught/learned that you are willing to share with the readers? Lets share and learn from each other.

This is Why I Write

This Is Why #ILoveToWrite

I do not write because I am addicted to it or it makes me have my adrenaline rush. I write because it allows me to have a stable control over my own reality. I write because it makes me feel good about myself. I write for my own-self.

A painter needs to paint to express the pain they are going through and a drummer needs to hit the drum to let it out. Similarly, I write because it makes me feel good. My writings and pieces can be easily treated as an open invitation into my word for you, my readers. It is a world not many get to see, leave alone a chance of living. I put words into what I feel.

“Another one of your drama pieces! From where do you get so much pain,” is what they comment to me on every time I shared a new piece (or poems) on my Facebook timeline.

I write because it allows me to have a stable control over my own reality. I write because it makes me feel good about myself. I write for my own-self.

The words that I type are way different than the words that I speak. My own opinion about any matter comes after I have written something. I always allow my words to do the talking. They often dance around in my head before they arrange themselves into context. If I show you a page of my journal, all you will see are daily ramblings that make no sense to anyone. Not even me when I read them after sometime. Some of the ramblings are so old that I don’t even remember the context. The journals that I have been keeping for so long have tons and tons of questions. Some of those questions are only answerable by me. Some of the questions are rhetorical and final thoughts. They don’t need an answer.

This Is Why I Love To Write

People come to me and say that I am selfish. Yes, I am selfish when it comes to writing. I write for myself most of the time. I do not write to please anyone but myself. But that does not mean that I do not write for others. I do write for other people. I write open letters for people that matter to me but I cannot send it to them. I write letters to a friend I know I won’t ever be able to talk to again. But through that letter, that person is with me for a brief period of time. That person is listening to me. For a brief moment in time, that person cares for what I have to say. My addiction of writing makes everything possible for me again. I am back to dreaming about the life that I want to live. I write to lock away every memory inside my brain for as long as I want.

I am a fragile being. I believe all writers are fragile beings. We doubt ourselves of not being good enough at writing or at living life. As writers, we try to pour out feelings of our hearts into the words that we type or write. And soon someone is able to see what is inside, we get scared. We, the writers, we are terrified. It is like we are standing naked in front of millions of readers who have just peeked inside our souls. So here is why I write.

I write to narrate my story to the world. I do not write to brag about my achievements or life milestones. I do not write for your sympathy. I do not write to ask for you to pity me or my life. I write to share what I know or have learn about life every day. I write because that is the only thing other than love that makes sense to me in this world. Writing for me is the only way to know my true place in this world. It allows me closely asses every relationships that I have had or I will have, it gives me the freedom to evaluate the choice I make, and the moments I choose to live. For me, writing is my freedom from boredom. To me, everything around me is like an untold story.

Everything I see or come in contact with becomes a part of a paragraph or the meaning behind a sentence. Everything that I have no idea about usually turns into random words. Suddenly, it all starts making sense to me. I start seeing the bigger picture, clearly. To me, writing is the missing piece of a puzzle that makes everything come together.

However, everything that starts must also end at some point.

Yes, I write to please myself and therefore, I must accept the heartbreak and the pain I go through when my writing helps me understand reality. Writing does not always help me in feeling better about a particular situation. Writing is like your best friend. The one friend that is realist and keeps it practical when it comes to life. It tells you exactly how it is without sugarcoating the details. It hurts.

Writing has the power to show you both sides of a coin. It can take you to a delusional world or bring you back to the more painful, and truthful, real world. It puts you right where you belong.

Writing allows you to garner a lot of fame as well. We all know about the famous writers like [amazon_textlink asin=’B01ETJABRE’ text=’J.K Rowling’ template=’ProductLink’ store=’immuddkha-21′ marketplace=’UK’ link_id=’9bd30702-cc8e-11e7-bf7e-1d976a40494a’], [amazon_textlink asin=’B06XDQZGHC’ text=’Roy Moore’ template=’ProductLink’ store=’immuddkha-21′ marketplace=’UK’ link_id=’a78df467-cc8e-11e7-a6f2-9d626b4ec710′], [amazon_textlink asin=’0860681297′ text=’Margaret Atwood’ template=’ProductLink’ store=’immuddkha-21′ marketplace=’UK’ link_id=’b585b348-cc8e-11e7-a143-7bcae4cac9b8′], [amazon_textlink asin=’1783783559′ text=’Rebecca Solnit’ template=’ProductLink’ store=’immuddkha-21′ marketplace=’UK’ link_id=’c3596f2f-cc8e-11e7-b068-b1c1ab1c2e5f’], Stephen King and many others who have had legendary fan followings. While writing does create a lot of fame and friends, some writers do succeed in creating enemies as well.

Everybody loves to be in the limelight, good or bad. However, when it comes to a writer, no one or nothing is safe. You are being evaluated (read judged) at a whole new level. Be careful about the words you choose to utter from your mouth. You need to be mindful of your actions and your reactions. Most importantly, you need to be careful about what you promise. Because a writer notes every tiny detail at the back of their mind. Yes, they have a notepad given to them by the Creator of this world. They use that notepad to record everything – every little damn thing – forever.