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15 Must Read Books For Every Ecommerce Entrepreneurs

The main reason why you stumbled upon this post is because you want to dig deeper into the world of Ecommerce.

It does not matter if you are a new entrepreneur or own a million dollar Ecommerce enterprise, you know you can never stop acquiring education. The process of gaining innumerable knowledge never stops, ever. Whether you are listening to a Podcast, attending a webinar or reading a blog (like this one), you know you are going to pick up something new to apply and grow your current business OR who knows, maybe start a new ecommerce venture altogether!

Blogs, Videos, Podcasts and Webinars are all great ways to get a chunk of knowledge, but they do not let you eat the whole pie. For that, you need books. Books help you go in depth about your interests and see between the lines.

must-read-book-for-ecommerce-entrepreneurs

In this post, I will be looking at 15 books that you MUST read to enhance your knowledge about Ecommerce entrepreneurship.

Business

One-Click: Jeff Bezos and the Rise of Amazon.com – Richard Brandt

Amazon is by large the most influential Ecommerce enterprise in the world today. Since its inception in 1995, Amazon kept on increasing in size, services and revenues. There is something wizardry about Amazon that makes it the most sought after successful company by every Ecommerce minded person. This book looks into how Amazon was formed and how it evolved and grew. Although it does cover the complete story of Amazon, unfortunately, it fails at concealing the whole story. With that said, it is still a must read for anyone looking to make a mark in the Ecommerce world.

In the Plex: How Google Thinks, Works, and Shapes Our Lives – Steven Levy

Let’s admit it: It is impossible to imagine internet without Google. Google has had a profound influence on our lives during the past decade. This book is about how Google is changing the way the internet works by constantly filling their silos with productive products. One great aspect of this book is that it goes in detail about the founders of Google, Larry Page and Sergey Brin, and what skills helped them develop such an organization. This book also looks at the controversies Google has been surrounded with and how it has dealt with it, specially the challenge of conquering the Chinese market.

Anyone Can Do It: Building Coffee Republic from Our Kitchen Table 57 – Real Life Laws on Entrepreneurship – Sahar Hashemi & Bobby Hashemi

One of the most inspiring book about entrepreneurship that I have come across. This book takes you through the journey of entrepreneurship, from idea formulation to hiring and firing of employees. These siblings currently own Coffee Republic, a successful UK based company worth 50m Pounds! This book covers the journey of a new business by depicting an honest aspect of entrepreneurship. However, if you are looking for a handbook then this is not the one to be read.

Technical Ecommerce

Don’t Make Me Think Revisited – Steve Krug

This book will make you think from the perspective of a usability expert. The main goal this book aims to establish is that when people come to your site they should not be thinking at all – only then will your design and navigation will be seen as successful. It’s a short book that is easy to understand and is suitable for startups and experienced entrepreneurs as well.

The Complete E-Commerce Book: Design, Build & Maintain a Successful Web-Based Business – Janice Reynolds

If you are looking for a complete guide on how to start your Ecommerce business, then this is a must have for you! This book is a complete Ecommerce guide that takes you from the most basic concepts of building your own Ecommerce store to making it the most successful web based business. Consider this as your step-by-step information that will support your daily activities.

Return on Relationship – Ted Rubin and Katheryn Rose

Consider this book as your quick guide on how to create loyal social media followers, how to connect with content creators and improve your customer service. This book comes with online tools that help you maximize the potential of your business. This read will help you focus your marketing efforts on building strong relationships with your customers by analyzing metrics such as the Return on Relationships (Hence, the name!)

This book will also help you move your strategy towards a more personalized and relationship-based marketing. Unfortunately, that is one area this book also struggles to deal with: differentiating between relationship marketing and social media marketing.

Ecommerce Marketing

The Complete Guide to B2B Marketing – Kim Ann King

You just started your Ecommerce venture and are confused as to how you can create a buzz about it? Here is your resource to understand how to build an effective marketing campaign. From demand creation to sales plan execution, this book tells you how to help your business flourish in the world of B2B. You will learn how to create a SEO plan, how to divide your customers based on behavioral profiles and how you can learn from your experiences, both negative and positive. This book is an almost perfect mixture of modern age practices combined with traditional marketing philosophies that help you become a complete marketing professional.

50 Shades of Growth – Sid Bharath and Danny Halarewich

The Director of Marketing and author of Growth Hacker Marketing rightly said that “A growth hacker doesn’t see marketing as something one does, but rather as something one builds into the product itself.” This book will teach how to build the brand using the tools of growth hacking. The book contains Ecommerce growth experiments from experienced growth hackers that you can apply to your Ecommerce store to take it to the next level. All the hacks are explained thoroughly and step-by-step by experts like Noah Kagan, Brian Balfour, Neil Patel and Sujan Patel. And did I mention, it’s FREE!

The New Rules of Marketing and PR – David Meerman Scott

This book will tell you exactly what you have to do to make it big in the changing marketing dynamics of today. The book gives a step by step plan to take advantage of the Marketing 2.0 and apply these dynamics to your Ecommerce business. David Meerman shows why he is known as an expert in marketing as he has included the most relevant tools and strategies in this book that you can apply to your business at half the cost of traditional marketing.

Getting Everything You Can Out of All You’ve Got – Jay Abraham

Every marketer knows the importance of reaching out to the customers. Unfortunately, many businesses fail at making the most out of these relationships. The book tells you how you can form a relationship with your customers that will help you stand the test of times. The book inculcates the philosophy that you should never lower your product/service value so that your customers keep coming back for more. This book is all about how you can create a loyal customer base to make your Ecommerce business fruitful for both the consumers and the business. The title of the book is a perfect fit for the content in the book. A MUST READ!

Get Rich Click!: The Ultimate Guide to Making Money on the Internet – Marc Ostrofsky

Marc Ostrofsky has written one of the most comprehensive guides on how to make a fortune while being online. You can read stories of people who found happiness while being online. This book covers small entrepreneurs to major corporations and shows how they made money online with digital products. The book is a step by step process that focuses on how entrepreneurs can achieve their goals from the use of Social Media Platforms. This makes the book a must read for Ecommerce professionals!

Analytics and Optimization

Advanced Web Metrics with Google Analytics – Brian Clifton

It is important to know what kind of customers are coming to your store and from where they are coming and how they are moving across. In short: Analytics. And you can not talk analytics without mentioning Google Analytics. This book takes you from a basic approach to analytics and moves on to the best practices as well. This book is a must-have for anyone willing to have a hands-on with Google Analytics.

Web Analytics 2.0 – Avinash Kaushik

Avinash Kaushik picks up from where he left off in his previous book, Web Analytics: An Hour A Day. His previous book was a guide on how to create a successful strategy based on analytics. This book includes specific frameworks to analyze and make strategies from the data that you will be collecting from your analytics.

You Should Test That – Chris Goward

Founder of WiderFunnel and the main brains behind the Kaizen Model for conversion rate optimization, Chris Goward, shares his tips on how to optimize your Ecommerce store. The book has a step-by-step guide that can be used to make the website more optimized for conversions. The book also covers data analysis and how you can make business decisions with the help of experimented insights. This is a must read book for website optimization that will help you convert your visitors into customers!

Motivation

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future – Ashlee Vance

I am a huge fan of Tony Stark and all his brilliance. Growing up, I thought it was all real but people talked otherwise. I guess they never knew about Elon Musk – The Real Life Tony Stark. Elon is changing the world by thinking about it and for the future of humanity. His thinking process is just brilliance par excellence and this book will give you the chance to peek into the mind of one of the most fascinating man with a mission to change the world. A MUST HAVE FOR EVERYONE LOOKING TO GET INSPIRED!

Lifetime Value

Books cost money. Some are more expensive to own. But they come with the guarantee of lifetime value. There is no such thing as a bad book or a good book. All books teach us different lessons. You just have to pick the right ones for your need.

I have listed a fraction of all the great books that are out there! If you know any book that you have read and it should be here, then let me know in the comments below!

P.S. When you are done reading these books and formulating your Ecommerce store, don’t go around looking for a good host! Just focus on providing the best Ecommerce store experience to your customers and let Cloudways handle your hosting worries! Do not wait for the Holiday Season to come by just start your 14 Day FREE Trial right now!

This post was originally published on The Official Cloudways Blog

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