is not a difficult job. If you are familiar with your target audience, you are already half way to creating great content. But as easy as it is to create great content, it can be easier to get lost while creating the right content. It’s easy to wander around when you are working with words.
If you don’t want to get lost and are looking to master the , then consider these five tips. These tips will help you stay on track and churn out awesome content for your target audience.
Research and Answer Questions Already Asked by your Audience
When starting out with your content, it is best to stick to the basic questions that your targeted customers are asking. Some of the best content pieces I have come across weren’t unique. They just answered the obvious questions that were there in the mind of the customers. There is a reason why the ever famous and reliable How To’s work wonders with Google’s ranking algorithm.
You need to figure out these questions and the kind of audience you are catering. Usually, questions depend on the type of business and the industry you are serving. Identifying what your customers like to read is easier if you have built the right customer profiles and matched them to your business goals. You can do a brainstorming session within your company and figure out what your customers are looking for, for example:
- What answers is your target audience seeking?
- What is their online search behavior?
- What are they searching for?
- What are the FAQ’s asked by your customers?
- What are they talking about on social media?
Once you have a road-map drawn, you can start writing a series of content pieces that will answer all the questions. This will be the content that is going to come up in SERP’s, get shares on social media and will create a buzz around your business. You can start searching for the questions on Quora. Look into the Twitter trends or follow your preferred hashtags. You can also search the trends using Google Trends. The idea is to find out what your audience is looking to read.
Don’t go Overboard with the Tone
Going overboard with the language of your content can prove to be counter intuitive. Almost all content writers love showing off how much good they are with vocabulary, buzzwords and jargon. But, this will not help you.
In fact, the more difficult language that you are going to use as compared to the one your customers use, the more detached you will get from them. As a result, your content would become less accessible to your target audience.
Try and figure out the words your target customers use in communicating about the industry. Use those words in your content. Use them in your headlines and paragraphs, to all the way down to your conclusion.
This practice is also beneficial from perspective as well. It sends a clear message to search engines that your content is related to the keywords searched by your target audience.
Seek Attention with Your Content
When you are producing content, think of it as means of doing trade. It is like a barter system, where you give something of value to get value in exchange. With content, you are asking the audience to give attention to your brand. If you are looking for attention through your content, you need to put value into your content.
You need to ensure that your content is engaging and seeking the right kind of attention from your readers. If your readers are coming in to your blog and moving away from your website, then you need to look into this issue on priority basis. Maybe your website is slow. Maybe it is not attractive looking or maybe, you are writing the wrong form of content for your target audience. Provide value to your readers to get value in return.
But remember: The value provided by your content needs to be separate from the sales pitch about your products.
Make Your Content Easy to Skim
A common notion about content is that it is not read anymore. To an extent, this is not true. People do not read in depth like they used to before. There is a lot of information overload nowadays as compared to previous years. People have more choices to read, listen and watch then they have ever had today.
With the increasing content, readers have also adjusted their reading habits. They usually skim through the entire piece and figure out what part is worth reading. Now this is where the copy writing skills of a good content writer come in to play. You have to craft the right headings, with reasonable paragraphs, and the right bullet points to keep the reader engaged in your content. This would ensure that the idea of your content piece is communicated to the reader, even if they skim it through.
Leave The Reader Coming Back For More
Finally, it is important to leave room for conversation open. Yes, it is important that you answer the questions your readers have on their minds, but at the same time, you should let them have the last word on the topic. You want to have the readers engage with your content, ask the right questions, provide feedback, and come back to you for more content on the topic of discussion.
Do not take all the air out of your topic of discussion. Leave the readers with curiosity so that they come back to you for curbing it. Always leave a room for the conversation to continue.
Final (Bonus) Tip:
Keep experimenting. You cannot hit the jackpot with your very first content piece. Okay, maybe you can if luck is on your side but that is rarity. Keep using different styles and forms of content. Mix and stir different combinations and see what works for you and your audience. Integrate analytics from the very beginning so that you do not lose out on crucial user data.
I have been in this field from quite sometime now and I am still an amateur. You can imagine the amount of practice and hard work the field of content writing requires. It took me many domains and hosting accounts to get to this place where I am now. Experimenting is the key to success. These tips are only some of the tips that I have come across during my short career. These tips can give you a head start to mastering the art of content writing. These are only 5 tips on how to master the art of content writing and I am sure there are many.
What tips do you have in mind? What have you been taught/learned that you are willing to share with the readers? Lets share and learn from each other.